Best Sellers & Most Loved

What Our Customers Say

Join thousands of satisfied customers

"I’m obsessed with this dress! 😭 It’s become my absolute go-to—every weekend, without fail. On days I have zero energy to dress up, I just throw this on and I’m good to go. It’s comfy, flattering, and effortlessly stylish. Honestly, I wear it so much I’m literally wearing it right now! 😂"
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Parisha
Karachi
"i just recieved the parcel and wore this dress immediatly after recieving this article rosa is soooo sooooo much beautiful i literally cancelled my ethnc order to buy this instead and am confused because of small business about stuff and all the things but this dress is worth everything"
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Zarwa Minahil
Lahore
"Love this product! It's exactly what I was looking for. Great value for money and excellent quality."
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Ayesha Malik
Islamabad
"Outstanding experience from start to finish. The product arrived quickly and works perfectly."
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Fatima Sheikh
Faisalabad
"Really impressed with the quality and attention to detail. Will definitely be ordering again!"
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Zara
Rawalpindi
"Excellent product and service. Everything arrived as described and the quality is superb."
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Momina T
Multan

About Us

At Roohi, we believe every woman carries a world within her — bold, beautiful, and full of grace. Our designs are crafted to celebrate that spirit — where tradition meets confidence, and softness meets strength.

With every piece, we whisper stories of empowerment, self-love, and individuality. Thoughtfully made and full of heart, Roohi isn’t just what you wear — it’s how you feel.

Wear it with love. Wear it like you mean it.

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